10 years ago, I had no clue that the iPhone was coming, and once it did, I didn’t even begin to understand its implications.
Every survey of buyers I’ve ever seen ranks price well down the list of priorities, lower than such things as quality, reliability, trustworthiness, location, convenience, etc. — yet the vast majority of advertising focuses first and foremost on price.
An organization that admits to its problems and accepts help in addressing them early is bound to get better results.
None of us can be expert in every aspect of every job we tackle; it’s essential that we recognize this.
You must be sure that simple measurements aren’t misleading; that they reveal the truth, rather than obscure it.